good writing! I really worry about retail in general, especially fashion. For that reason it’s not something i’d invest in. Curious about the comparison to Lulu - is there evidence that customers value the brand and come back for more like they do for Lulu? thanks for your thoughts!
I spent lots of time on Youtube and TikTok looking at Aritzia hauls and just learning more about the brand loyalty to Aritzia. Some customers are absolutely fanatical and demonstrate similar behavior to Lululemon's most loyal customers. Retail is definitely a difficult industry, but it was interesting to see Aritzia's success despite retail having a bad image since the early 2000s.
good writing! I really worry about retail in general, especially fashion. For that reason it’s not something i’d invest in. Curious about the comparison to Lulu - is there evidence that customers value the brand and come back for more like they do for Lulu? thanks for your thoughts!
I spent lots of time on Youtube and TikTok looking at Aritzia hauls and just learning more about the brand loyalty to Aritzia. Some customers are absolutely fanatical and demonstrate similar behavior to Lululemon's most loyal customers. Retail is definitely a difficult industry, but it was interesting to see Aritzia's success despite retail having a bad image since the early 2000s.
very interesting thanks!